One of the most memorable uses of the figure in advertising is by the organization People for the Ethical Treatent of Animals (PETA) with its “I’d Rather Go Naked Than Wear Fur” campaign. Still continued today, PETA recruited prominent social figures such as Christy Turlington and Alicia Silverstone to pose nude under a banner of the campaign slogan.  The dramatic reality of the human form in its most basic state created strong opposition to fur and caught national attention. In this ad, Christy Turlington, who is often photographed in the nude in fashion magazines, uses her body to advance an ethical cause against the use of animal fur, her preference for “naked” over wearing fur in the quotation above her warmly lit torso. Over a twenty year period “I’d Rather Go Naked Than Wear Fur” was able to help reduce the number of fur manufacturer numbers in the US to under 250, about a quarter of their former numbers.

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Christy Turlington's classic pose both honors the figure and raises awareness for PETA